Training Video Script
Client:  Top Shelf Mixers



Date:                     July 18, 2010
Client:                        Top Shelf Mixers
Version:                   
 vs007
Project:                      Product Introduction Video
Title:                           It’s All About The Flavor”|
Word Count:             458
Run Time:               
  3 minutes


 

 

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VOICEOVER:

Grey Goose.  Bacardi O.  Ketel One.  Reposada Tequila.  Premium and super-premium liquors have revitalized a market segment that was completely stagnant just a decade and a half ago.  Cocktails are in high fashion again, and today's consumers are looking for quality and cachet in the alcoholic beverages that they select.  There has been a sea change in the way the marketplace consumes and perceives spirits.

 

VOICEOVER:

But cocktail mixers haven't kept up.  The vast majority of manufacturers still produce cocktail mixes that are syrupy and laden with chemical aftertaste.  You can save money with high fructose corn syrup -- it's as cheap as beach sand -- and the chemists say that it's actually sweeter than real sugar.  So into the mix it goes, and never mind the fact that it doesn’t actually taste like real sugar, or that it gives the mix the consistency of glue.  Artificial flavorings and artificial colors save money, too.

The only problem with this strategy is that you've created a thick, gooey product that tastes like the chemicals it's made of.

 

VOICEOVER:

Today's educated consumer is looking for mixers with real flavor and real ingredients; mixers that don't overwhelm the quality spirits they are paired with.  Top Shelf Mixers meets that demand for quality with a line of ultra-premium cocktail mixers made with real fruit, real vegetables and pure cane sugar. 

 

VOICEOVER:

At Top Shelf Mixers we use only the  purest fruit and vegetable juices.  Even our coloring agents come from pure organic sources.  And we don’t allow our ingredients to linger in storage.  Instead, we have them delivered fresh, in the quantities required for immediate use. Our recipes are carefully monitored as they are mixed, then gently pasteurized.   The final result is a line of beverage mixers with pure, vibrant flavor and a lightness on the palate that stands in stark contrast to the syrupy concoctions that consumers have been forced to live with in the past.

 

VOICEOVER:

Because of their natural ingredients, Top Shelf Mixers should be stored and handled like a fine white wine.  Unlike the mass-market cocktail mixers, with their lengthy lists of chemical additives, Top Shelf Mixers have a limited shelf life.  Plan to use them within six months, and make sure that they’re kept at room temperature until you’re ready to serve them.  And when you do serve or sample a Top Shelf Mixer, it must always be chilled.

 

Your customers will thank you for introducing them to Top Shelf Mixers.  They'll notice the difference the first time they blend a cocktail, and they'll be back to try the rest of our line.  And if they should ever ask you why we go to so much trouble to make our mixers perfect, just tell them this:  It's all about the flavor.


 


paul frisbie  -  copywriting  -  design  -  multimedia  --  social media  --  SEO  -  TV  -  radio  -  print  -  web  site  maintenance  -- www.chicago-copywriter.com